SUPREMO 6 wins Speaker System of the Year 2006/2007
European Imaging and Sound Association (EISA) gives top honors to Morel's latest top-of-the-line offering

Ness Ziona, Israel ,January 1 2007 – The European Imaging and Sound Association (EISA) has recognized Morel’s new Supremo 6 system as the Mobile Loudspeaker of the year 2006/2007. Built for true audiophiles, Supremo leverages three decades of technological firsts, design excellence, and manufacturing know-how to deliver unsurpassed performance that is now recognized by leading organizations and many car audio enthusiasts.

Redefining the state of the art in car audio
"Our goal is to create the best possible car audio sound system - a system that is both practical to install and provides exceptional sound. With this in mind, we developed the Supremo tweeter, our jewel in the crown," says Mordechai. Launched in 2001, Supremo offered a deeper sound stage and an improved stereo image for high-end car systems. Building on the success of the tweeter, Morel's Supremo series includes the new Acuflex™ coated 1.1" (28mm) Supremo Piccolo tweeter with a 2.6" (68mm) faceplate, the Supremo 1.1" (28mm) tweeter with a 4" (100mm) faceplate and Supremo 5SW, 6SW, 8SW woofers, offered as separate components and as 2-way component systems.

"The success of any sound system begins with the drivers," says Mordechai. Morel invests great resources in driver design, exercising total manufacturing control to provide novel solutions to the challenges presented by car audio environments. Morel’s drivers are designed to perform well in off- axis and on-axis installation, providing great system design flexibility for car audio enthusiasts.

The Supremo series incorporates many of the company’s innovations that made it a leader in car and home audio. Supremo is based on Morel’s under-hung voice coil configuration, which allows the voice coil to move in a significantly higher magnetic field and remain there at all times during operation. This configuration enables a linear excursion of the coil in the magnetic field, thereby eliminating inter-modulation distortion and considerably improving the dynamic range.

The Supremo series also utilizes Morel’s Hybrid™ and Double Neo™ magnet motor design, Hexatech™ voice coil, and 3" EVC™ (External Voice Coil). Supremo tweeters are renowned for their transient response, wide dynamic range and natural sound, while the woofers have high power handling capability, and very low and natural bass notes extension. "At Morel, superb design and technological innovation go hand in hand," comments Mordechai. "We have worked hard to ensure that car audio lovers will get many hours of listening pleasure from the Supremo system."

The Supremo 2-way system is now offered both for active as well as passive setup to provide installers with greater flexibility. Employing high quality components and Mundorf capacitors, the new crossover uses a crossover point of 1900Hz with a 12dB/octave slope for improved soundstage and imaging in off-axis installations. "Supremo is the pinnacle of thirty years of research and development, offering enthusiasts the very best Morel has to offer. This Award is very special to us and reinforces our ambition to continue to develop new generations of speakers that will continually improve our listening enjoyment in our cars," concludes Mordechai.

About Morel:
Since 1975, Morel is a leading manufacturer of high-quality speakers and drivers, including tweeters, midrange and woofers, for the mid- to high-end home hi-fi, home theater and car audio markets. Morel products are sold in more than 55 countries around the world. Inspired by his love for music, Morel’s founder Mr. Meir Mordechai turned his dream — to create the perfect loudspeaker — into a life’s work. His quest has resulted in a company known worldwide for its dedication to providing superb sound quality. Along the way, Morel has built an enviable reputation for technological innovation and design excellence.

For further information, please contact:
Mrs. Shelley P. Alperovich
Marketing Communications Manager
Tel: +972-8-9301161
e-mail: shelley@morel.co.il